Thursday, October 11, 2012

The Sloss Hollar Scholar

Today was a school day. The professional organization to which I belong (Alabama Media Professionals) had a social media training session today.
I thought I was pretty savvy, but I realized I don't know squat about this stuff. Of course all the presenters were young enough to be my grandchildren.
As I've said before, I don't spend a great deal of time on Facebook, but these kids pointed out some of the best ways to engage your peeps.
Social media is not a place to "Sell" things, but it is used to build relationships. That got me to thinking. I follow Paul Thorn who is an Americana musician from Mississippi, but he plays all over the country. Jilda and I have seen him three or four times when he comes to our area.
He is a master on Facebook. He uses humor, and clever posts to engage his audience. Almost everything he puts up is entertaining. Every now and then he'll post something about his schedule, or any new records he's released.
Followers never get the feeling they are being "sold" anything, but I'm betting he sells a lot of tickets and CD's.
After I got home, I created a Facebook Fan Page for Rick Watson, The Sloss Hollar Scholar which was the tag line from my first book.
I'm going to try and mimic Paul's approach to hopefully generate interest in my new book.
My great nephew Jordan said "Mozy on over to Facebook and LIKE my uncle Rick  at TheSlossHollarScholar  I promise he won't spam you.

1 comment:

  1. Yay for Jordan!!!!

    Good luck with your Facebooking!! I don't facebook - can't cope with more than one social media outlet! Take care


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